It's now been 18 months since we first documented the impending rise of 'Polluaging' at that point, a little-known phrase which felt niche and Korea-centric. Fast forward to now, and 'anti-pollution' products are becoming ever more ubiquitous, with a new protective powerhouse launched every other day. So what's triggered the anti-pollution revolution, and which of the new swathe of products do you need in your routine?
Now that we've all got the 'wear sunscreen' memo, we rarely think about the damaging effects of UV rays. We slather our faces with SPF daily to negate the sun's ageing efforts. But until recently, we didn't realise that our skin had yet another nemesis - that everyday exposure to pollutants is degrading precious cells and compromising our complexions' youthful 'bloom'.
Packed with DNA-damaging free radicals, the fumes which choke from car exhausts and factories combine to wage a detrimental onslaught - mutating cells' irreparably and compromising their regenerative capabilities. In the short term, these free radicals can impact on your skin's protective barrier which leads to redness, sensitivity and inflammation, while in the longer term, these toxins lead to dullness, fine lines and a gradual decline in elasticity and 'stretch'.
Thankfully, instead of wearing a trendy, hermetically sealed helmet à la astronauts to go about your business, look for a 'force field' for your face, which promises to deflect or neutralise the atmosphere's aggressors.
Article Source - By Verity, Cult Beauty
No comments:
Post a Comment